Television advertising is the most powerful form of advertising, traditionally, because it is a combination of audio and video advertising with unlimited variety, unlike other forms of advertising such as newspapers, magazines, radio stations and websites. Based on research reports, people give four hours and a half before television, leisure activity since most of the time. The result is a TV more like a "king" of advertising media, ashas much influence on people. E 'expensive) as the "king" of advertising (.
Before a product is advertised, the research conducted to know the reaction of consumers to the product. Many television marketing should follow strict rules (restrictions). TV commercials are to be successful in these elections, a politician, because it influences public opinion. In television commercials, animated ads are very popular(Kellogg's) and long-term (number of advertising can be done). According to the OECD Communications Outlook 2001, in television commercials in the United States, with 37% of total advertising revenue.
Advantages of television advertising:
Although television advertising, not as an immediate sale, such as advertising search engine can do, is strongly affected customers and slowly convinces the target market.
Television advertising can ·the product to a large number of people affected (at regional and national) in a short time.
· Television helps to convey a message (advertising) with images, sounds and actions.
Announcements · can also target people on the ground with independent local stations and cable channels.
· Different segments of the population such as children, housewives, young people are addressed to the organization through various channels (Cartoon) at different times (the timeto see that many people) TV.
It · the flexibility and options to give customers selectivity of a product offered by many companies to choose from.
Spot TV Creative · to attract people and make the purchase of these products. This is very beneficial for small businesses.
Disadvantages of television advertising:
• costs involved in television advertising is very high, as it will be repeated many times, and cost more necessaryAir for advertising on TV channels.
Spot TV · are short, so that we can not communicate about the product.
· TV advertising is sometimes unclear (mess up), because no relevant information on products.
• If TV commercials are creative then people show no interest in seeing it and not buy the products.
▪ Sometimes TV commercials to be in a way that people do not think soYou do not buy products.
· E 'difficult, in contrast to exchange television advertising spots for the press.
· Production of television advertising affects hiring screenwriters, actors, video editors, or an advertising agency. Thus, it is a complicated procedure.
Television advertising has advantages and disadvantages. If properly selected and presented based on the right side, helps companies reach their target customerscorrectly.
